Friday, 5 April 2019

newspapers: online case studies

Advantages of online newspapers-

  • free
  • saving paper/saving the environment 
  • quick and updated news


Disadvantages of online newspapers- 

  • difficult to read
  • fake news
  • require internet connection
  • frustrating advertisements 
The Guardian/The observer annotation-
The colour pallet is a mixture of blue, white, red, yellow and an orange colour. All these colours mixed together create a very sophisticated and formal approach towards their target audience because the colours aren't loud and excessive they're low-key and subtle. 
Through the colour pallet you can see their target audience is more of a sophisticated audience aged 18+. 
The pictures they use aren't happy and upbeat looking they have more of a serious tone to it. Also the text changes in size and colour depending on how important the phrase/word is. The important words and phrases are in a different colour to white to make them stand out to the audience. 
The layout is easy to use and see because their target audience is an older age. 


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