lego marketing revision

Blumer and Katz uses and gratification theory-

• Entertainment 
• Information 
• Social interaction 
• Personal Identity 

Marketing-

• Posters
• Whole advert break on itv during strictly come dancing made out of lego 
• Mc Donalds happy meals
• Lego play sets
• Video game
• Social media
• Radio 

Intertextuality-

• Kids
• Matrix 
• Superheros 
• Starbucks
• Taco Bell 
• Sci-fi
• Hollywood/Western glow
• Harry Potter
• Shakespeare

Lego TV advertising-

• Lego & Warner brothers teamed up with ITV
• 7.27pm Sunday 9th February 2014 on ITV during strictly come dancing, 5 days before the movie launched- ITV broadcasted a world first, an AD break made entirely of lego. 
• British Heart Foundation
• Confused.com
• BT broadband
• Premier inn
• Lego movie trailer

Why does the AD break appeal to different target audiences-

Lego and Warner Brothers teamed up with ITV to create an AD break, they broadcasted this AD break at 7.27pm on Sunday 9th February 2014 this AD was entirely made of lego.

Lego video game

Simultaneous releases-

• Profit maximised- the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it
• Familiarity- the brand and plot and characters are already known; recognition of the fact we liked the film so may enjoy a game based on it. 

Lego Movie: poster campaign

Analysis recap-

• Denotation- describe what you see
• Connotation- what it links to, for example, the connotation of red is blood, phone box, fire engine, apple

Game and movie cover-

Denotation-

• Medium low angle shot
• Sci-fi action
• Dark colours
• Detail
• Superheros 

Connotations-

• Camera shot- superior male figure
• Sci-fi- Male dominantly 
• Dark colours- deep/dark game

news revision

Explain two ways that newspapers are funded.
One way in which they make money is through asking people for donations through online pop ups and inside real newspapers to make people donate to the newspapers to allow the newspapers to carry on. Another way in which they are funded is by advertising space in the newspapers which is sold to other companies, campaigns and advertisers.

"How does the observer reflect its values and beliefs?" Discuss with reference to media language. 

• In alignment with the labour party 
• Social democrat (they care about people)
• Value art and culture 
• Value staying in Europe 
• Value multi cultural society 
• They don't like sensational reporters 

music revision 2

Starter questions-
1. What is the target audience for Radio 1?
     15-35 year olds, male and female, mainstream audience, C1-E, British

2. Why did they launch Live Lounge?
     They launched it because more people were starting to stream music and not listen to music on the                          radio so they decided to make their own website where people can stream and download music and                  listen to the radio.

3. What song did Harry Styles cover and who was it by?
     The chain by Fleetwood Mac

4. What are the five reasons it applies to different audience groups?
     Harry Styles- young girls
     Fleetwood mac- older audience
     American and British audience from Fleetwood Mac and Harry Styles
     The chain was in guardians of the galaxy
     The chain was the theme tune for Formula 1- Male audience

Task 2:
Explain media language has been used differently to represent/attract the target audience-

Within the two magazine covers which are Top of the Pops and Mojo, they have so many differences.     Within top of the pops the colour palette is very much colourful with pinks, whites, purples, reds and a little black showing us that they're target audience is female teenagers aged 10-16, within the mainstream audience therefore its target class is C-E within a British ethnicity. Whereas the colour palette for Mojo is white, black, grey and red which are all very neutral colours apart from the red showing us how the target audience is for older males aged 30-50, rock, soul and older band audience of a British ethnicity.
The masthead for Top of the Pops if pink, big, bold and glittery, the magazine has added a glitter effect onto the masthead to make it stand out more and to make the target audience attracted to it more. Within the 'S' at the end of 'Pops' is swirled to add more of an effect to the masthead as well as putting 'of the' in a circle full of glitter making girls want to pick it up and see whats going on within the magazine. However the masthead within Mojo is bold although its white with a back shadow effect behind the letters making them stand out on the white background. Through the letters 'ojo' in italics it has the writing 'the music magazine' in back, this masthead makes the magazine look clean and slick making the target audience want to pick it up because it would appeal to the older eye as there is not lots of colours going on and the magazine itself doesn't look too busy.
The main image for Top of the Pops is a major pop star, Jessie J, the image is a medium close up at eye level making the audience feel like she's looking at you and only you, her facial expressions are happy looking. As well as the main image theres minor images which are of other pop stars both male and female, all these images look happy and all together they have 6 minor images to give the audience more of an idea of about what the magazine is

music video revision

Songs

Sk8er boi- Avril Lavigne 

Teenage dirtbag- Wheatus 

Sk8er boi-

• Emo/skater audience 
• 15-24 year olds
• Girls and boys
• Saturated filter to make it look darker
• Dark makeup 
• Camera angle- high angle- society looking down on this audience/people 
• Baggy skater/emo neutral clothing 
• Rebellious teenagers-diegetic spray can, traffic
• Edgy camera angles
• Short snappy shots
• Long shots of buildings 
• Riot- police turn up, police helicopter 
• Lyrics- guy=skater boy, 22 he was popular and wealthy. girl=popular, she didn't go out with the boy because of his scruffy + not good enough for her, at 22 she at home with kids + no boyfriend 

Teenage dirtbag-

• Mainstream audience 
• Boys and girls
• Bright colour 
• Camera angle- eye level- same as us/normal 
• Bright coloured clothing 
• 15-20 year olds
• Continuity editing- smooth camera shot (film like music video)
• Intertextuality- american pie 
• Eye line matches- camera shot
• Boy has a crush on a girl out of his league 
• Parralle editing
• Filter on girl- look like an angle 

The songs sk8er boi and Teenage dirtbag are both hit songs which attracted completely different audiences to the songs. For example in sk8er boi is a song aimed towards emo and skaters aged 15-24 year olds as everything in this song

newspapers: online case studies

Advantages of online newspapers-

• free
• saving paper/saving the environment 
• quick and updated news

Disadvantages of online newspapers- 

• difficult to read
• fake news
• require internet connection
• frustrating advertisements 

The Guardian/The observer annotation-

The colour pallet is a mixture of blue, white, red, yellow and an orange colour. All these colours mixed together create a very sophisticated and formal approach towards their target audience because the colours aren't loud and excessive they're low-key and subtle. 

Through the colour pallet you can see their target audience is more of a sophisticated audience aged 18+. 

The pictures they use aren't happy and upbeat looking they have more of a serious tone to it. Also the text changes in size and colour depending on how important the phrase/word is. The important words and phrases are in a different colour to white to make them stand out to the audience. 

The layout is easy to use and see because their target audience is an older age. 

technology

News has advanced immensely over the last few decades for example news started off with newspaper and it started off being printed and typed off by a typewriter which made newspapers very slow getting out. Whereas now news is on the internet, TV and still newspapers.
. TV
. Typewriters
. Newspapers
. Internet
. Fax machines
. Radio stations
Top 5 genres-
. War
. Gender
. Divorce (religion/love)
. Racism
. Class tension- workers rights

This front cover shows-

• The statement 'we're very happy' said by jackie sounds very forced and not genuine 
• Theres also use of politics in this front cover from 'unions postpone strike' which shows us how different parts and politic groups were still not seeing eye to eye on certain things just like today
• The front cover is in black and white showing how old and roughly what century it could've come from 

news

What is the purpose of news?

• Inform
• Educate 
• Entertain 
• Profit 
• Influence/persuade 

Fake news
Fake news or junk news or pseudo-news is a type of yellow journalism or propaganda that consists of deliberate disinformation or hoaxes spread via traditional print and broadcast news media or online social media.

mock dirt

1) Sound was used in the extract in many ways for example there was diegetic sound like the background music in the cafe when the officers are sat around a table and discussing their day after this there becomes a panicked diegetic radio call which shows us dramatisation and mystery. Later on during the car chase we hear the diegetic screeching of the tyres and sirens which creates suspense and adrenaline. 

2) Camera work is used to show the polices point of view rather than the criminals because they show the criminals through a cctv camera which is from a high angle shot showing how the criminals down upon however the police are always shown from a close up shot or a low angle shot to show how they are looked in a superior way. Mise-en-scene is used to show this in a way where the criminals are mostly wearing baggy, unprofessional and unclean clothes whereas police officers are always in smart uniform making themselves look well presented as well as looking well off with money. 

3) 
. council estate 
. middle of the street fight
. nudist beach 
. costume department
. drugs 
. props department 
. radios
. conversations - quote it
. police cars
. sounds 
. camera shots
. special effects makeup

The extract portrays real life by the opening scene of the nudist beach because this shows us real life and real situations. Other scenes that show this is the council estate, middle of the street fight, costume department, drugs, props department, radios, conversations, police cars, sounds, camera shots, special effects makeup 

4) Public service broadcasting includes radio, television and other electronic media outlets who's primary mission is public service.

5) During the 1960's there was a pop art trend and you can see this in the first scene when the camera panned to the door where there a pop art eye which opened 

audience & technology- the guardian surveillance article

https://www.theguardian.com/books/2019/feb/02/age-of-surveillance-capitalism-shoshana-zuboff-review

As this article shows it says how the public has changed because of technology

Cuffs exam questions

Blumer and katz 
- Entertainment
- Surveillance
- Self identity
- Social identity

What do the opening scene and credits suggest/tell us about the genre, narrative and characters? What would the audience expects form this series?
Within the opening scene of Cuffs it shows us how its stolen the opening editing from Skins because they edit it so the screen is split into two sections and in the top left corner there is normally police whereas in the bottom right corner there is normally graffiti, this could suggest the theme of the higher archy against society, this attracts the target audience because it shows the differences between the police and society and this would give the audience a bit of a teaser which would show the audience what they're getting themselves into. The colour pallet they used for this opening scene was bight colours and the text was usually yellow which again is different from the usual typical police drama colour pallet because normally its dark colours like black, blue and white, this would attract the target audience because the colour pallet is different from others and uplifting they might like this because they are bight colours. The music within the opening scene is very upbeat which you wouldn't expect to see in a police crime drama, you would expect a low beat and slower type song compared to what cuffs used, them using all these things combined creates a very non traditional vibe to a police crime drama show, this would attract the target audience because again it is uplifting instead of the usual music for a police drama.

How has sound been used to create meaning?
In the first opening scene the first sound is seagulls squawking which is a use of ambient sounds                             , telling us how the episode is set in a  seaside town, we later find out it's set Brighton. A few seconds after the seagulls the sound changes into background music which is a deep sound making the scene more intense and mysterious which is a non diegetic sound. The background noise continues however over the top of the non diegetic sound a police radio starts talking which is diegetic dialogue gives us contextual information about the series of cuffs and the episode itself. Shortly after his sirens start playing over the top of the police radio, during this the background music is still playing. It then switches from the sirens and police radio to the police chief doing a voice over the non diegetic sound. The sound makes the genre seem different to what it is because a crime drama is normally dark and gloomy however with this music it makes the genre seem light but also dramatic because they use dramatic but upbeat songs. You could argue this is a use of 'car chase' music because it creates tension but its also upbeat therefore you could say this makes it exciting for the audience which it could be because of the type of music. 

Police drama conventions

What are audience expectations of a TV police drama?

- Escape reality

- Possibly relationships

- Entertainment 

- Dramatic car chases/thriller

What narrative ideas do they expect to find?

What kind of characters?

- Good cop/bad cop

- Citizens 

- Bad guy

- Police force

What location?

- City

- Countryside 

- Police station

What representations would they expect?

What values will they think will be shown?

Conventions-

Shift in TV viewings

• Shifting audience- lack of channel loyalty and identity 
• Loss of large mass audience except for 'event TV'- world cup, olympics, X-factor final etc
• Loss of national audience- niche channels and programming on interest - Sky witness 
• Need for consent- imports; outsourcing programming; new formats.
• Need for 'stars' and glossy production values 
• Mining of black catalogue- exploits nostalgia- e.g. dads army
• Remakes of old shows- e.g. poldark
• Move to TV shows as programme brands for marketing 
• Striving to produce 'on trend' products or competing with popular genre formats
• Use of trailers and cross channel programming- BBC2 programmes centred on Strictly, Apprentice, You've been fired, channel 4 bake off/extra slice etc 
• Use of pre title hooks to entice, keep viewers
• Serials rather than series- recurring narrative strands etc 
• catch up TV
• Streaming TV
• Box sets via streaming (sky, iplayer, amazon, netflix)
• External sourcing of product contexts 
• Search for 'big bang theory'

Cuffs practice questions

Why was the pre-watershed scheduling of 8pm significant in terms of the representations they could offer? (3 marks)

The opening scene of Cuffs was a nudist beach in which you see the backsides of some people therefore some people would have complained about a show with a nudist beach being on at 8pm as kids would be up at this time. Another reason why this being significant is important is because there was a suicide in which you actually see a body hanging and before this there is an explicit scene where you can see where the same man cutting his wrist. In this episode there is also the representation of sexuality and many parents would have not liked there kids to see gay scenes because people are still not accepting of gays and other sexualities.

How were the following areas represented in the episode:

. Ethnicity 

. Gender 

. Sexuality            (10 marks)

Cuffs was written and produced in 2010-2011 and this reflects the time in terms of political, social and cultural climate. Ethnicity was represented in a good light because there is a man of colour working on the police force and acting as the hero as he is the best officer on the force, which is a big jump from the 1980's when people of colour was always acting as the bad guy in TV show. However there is still the interpretation of racism because of one of the main storylines is a white male murdering a black male and being racist to any person of colour he comes into contact with so this is showing us how the race issue is still a problem in the UK even in todays society. 

Gender was represented in a bad way towards women because within the show there is a scene of two female police officers chatting and gossiping about the new police officer (Jake) saying how fit he is and while they're chatting there is a robbery going on behind them, once they realise this they do hardly anything to prevent it from happening apart from getting people to move backwards which is representing how women supposedly can't do anything and are prissy, one of the woman gets on the radio to a male officer getting them to help showing how woman supposedly still need to rely on males. Another example of poor gender equality towards woman is when we see a higher up female officer having an affaire with her boss while he is married to a woman who is dying of cancer, this suggests woman are cheating, deceiving and horrible people. 

Sexuality was written and produced in a good light because it shows us how sexuality is a normal thing. However there is a flaw within this because the new police officer Jake is gay and they present him as none alpha male and more of a girly girl rather than a male. Although there is a gay lawyer who is presented in a alpha male way however he has the stereotype of caring about what he looks like and caring about fashion. So within this episode there is a good side to the way sexuality was shown but also a bad side to how sexuality was shown. 

How did the changes practise of institutions and audience impact the success of cuffs? 
(6 marks)
1

Cuffs episode 1

Narrative-

• Opening scene- attack on nudist beach by male stag party
• Parallel editing 
• Jake becomes policeman

Storylines- 

• drugs- Man who kills himself + group of white males who attack a black man
• mental health issues- Man who kills himself + dad who kidnaps his daughter 
• racism- Group of white racist males who kills a black male in a shop
• marriage dispute- Mother and farther who have a daughter 
• kidnap- Farther who kidnaped his daughter 

Setting-

• Brighton/Hove

Main characters-

• Jake Vicors- 22, gay, single, just became a part of the police force through his dad, no police qualifications, not cut for the job, representing 'girlie' features 

• Kilo- police officer of colour, best officer on the force, mentor for Jake, representing alpha male 

• 
  
• Jake's dad- police commissioner, cheating on his wife who has cancer, representing alpha male

• Jo- police investigator, married to work, single, having an affaire with Jake's dad, representing single woman 

• 2  female officers- 1 wearing muslim turban representing religion 

Television in the 2010s

L/O- research the 2010s (UK) in terms of social, cultural and political climate of the decade, research TV usage in 2015.

2015 key events-

• David Cameron was prime minister 
• Donald Trump running for president 
• Hatton Garden heist 
• Alton Towers crash 
• Jeremy Corbyn becomes leader
• David Cameron legalised gay marriage (2014)
• Paris terrirost attack 
• Caitlyn Jenner becomes a woman 
• Queen Elizabeth II becomes Britian's longest-reinging monarch 
• China ends one child policy after 35 years 
• Zayn left one direction 
• Youth group- chavs
• Ireland legalised gay marriage 

1. Which political party was in power in 2015? Who was PM? What was the relevance of UKIP being so popular?

• The conservative party was in power during 2015
• David Cameron was prime minister 
• 
  

2. What were the major fears and issues of the post 9/11 era?
The major fears was terrorism alongside a specific group of people which were Muslims because it was people of their religion who created the disasters which was 9/11. The France terrorist attacks which happened in 2015 impacted this further.

3. What wars were being fought around the world?

• Houthi insurgency in Yemen
• Operation Shader
• Afganistan war
• Isis
• Syrian war

4. What were people protesting about in the UK?

• Blackberry Riots 

In what ways have these key events/cultural issues shaped the era?
The events have impacted and shaped this era in many ways because there has been a rise in drugs which has resulted in more 'chavs' and teens involving themselves with drugs. As for politics David Cameron was the UK prime minister during 2015 and he legalized gay married and Ireland then legalized gay marriage which was a big step for Ireland as they were known as a Catholic country, also within 2015 Donald Trump started running for president of America. 2015 was a big year for the LGBTQ+ community as formally known Bruce Jenner (a world wide known American Olympic athlete who won many Olympic medals) trans-gendered into a woman now known in Caitlyn Jenner which shook the internet and the LGBTQ+ community.

Explain the differences you would expect to see from a police drama in 2015 compared to one from 1965.
One of the main differences would be race, back in 1965 there was a racial divide whereas in 2015 everyone had equal rights and there was no racial divide because people are more accepting however there are still people who think people of colour should be a lower class and less privileged than white people although the percentage of these people are very minimal, with this information we know there would be no people of colour acting in a police drama in the 1965 whereas in any type of televised show there is always people of colour in 2015.
Another difference would be sexuality, as we know people within the LGBTQ+ community during 1965 would've had a hard time because people were nowhere near as accepting as they were in 2015 because of this many people during 1965 would not express there sexuality or true selves and keep quiet this was because people were not very accepting of the LGTBQ+ community therefore it would not be televised or shown in any TV shows. However in 2015 people were a lot more accepting of the LGTBQ+ community therefore it was shown a lot in TV shows and it was most likely included into some type of police drama during 2015.
One other difference is class, because during 1965 there was a class divide whereas in 2015 this class divide was no longer as big of a deal however it was still there, although in TV dramas and especially police dramas during 1965 they would make class divide very clear so people would continue to agree with class divide however in 2015 there is still class divide just nowhere near as serious as 1965 therefore in TV shows and police dramas they don't include class divide however if they do include class divide they will do it subtly.
Another difference is religion, now this one is more similar however people are more accepting of different religions in 2015 whereas in 1965 different religions was not accepted. in 2015 i believe people were more accepting however i think terrorist attacks will always continue to make people less accepting of different religions because most terrorist attacks are religion related, therefore its going to push people back instead of making them more accepting and terrorist attacks are more frequent compared to 1965 however it is important to remember not everyone in a different religion wants to hurt people. As a result of this people of different religions in 1965 were not regularly televised or put into police dramas however in 2015 different religions are televised and put into police dramas however i feel people can argue that TV are painting religions in a bad light.
As a result of all these differences i feel the story lines will be a lot different because of all these factors for example i feel all the points i made like race, LGTBQ+ ect... would be included into 2015 police dramas whereas i feel in 1965 police dramas would not even mention these points let alone include them into there story lines.