Thursday, 13 December 2018

Homework week 6- The Lego Movie

Explain how an effective media campaign would exploit a variety of media platforms.
An effective media campaign would exploit media platforms such as ads on social media platforms like Facebook, instagram, snapchat, twitter and more social media platforms. An
example The Lego Movie exploited and took advantage of TV adverts, they did this in one of the ad breaks during ITV's 'Strictly Come Dancing' which is one of Britain's biggest TV shows and during this ad break they turned all the adverts into Lego which was exploiting one of the biggest media platforms. Another way is putting ads onto Google platforms such as YouTube, Google mail and the Google internet.

Tuesday, 11 December 2018

Th avengers exam style question

How was MEDIA LANGUAGE used to show the social context of the 1960's?



In the five minute extract of the avengers they use camera angles to produce a storyline, for example within the first few seconds it is a close up of a door bell with the writing 'Mrs Emma Peel' on it suggesting she is married within this scene there is a male who is John Steed (Mrs Peel's boss) ringing the door bell. They then pan and do a tilt shot to the eye on the door which is very 60's as the eye is very pop arty and the makeup on the eye is also very 60's orientated. After this they pan the angle to Mr Steed who is ringing the doorbell, Mr Steed is introduced by a low angle shot from the shoulders up which is making him have power and status, all the camera work i have discussed is a long take because they had no breaks within this scene. Once Mr Steed has been let into the woman's apartment Mrs Peel is introduced by a full shot looking down on her, this is suggesting how back in the 60's it was very male dominated. We then see the male and female fencing and within this we see the camera zoom into Mrs Peel's backside from Mr Steed's angle when he is sat down, this camera angle sexualises her.


The mise-en-scene is brought into this extract by the upper class right at the start when Mr Steed rings the doorbell because he rings it with the end of his umbrella, the end of his umbrella is made out of metal suggesting he is wealthy and upper class. Once Mr Steed is allowed into Mrs Peel's apartment we can know they are both spy's because of the reason Mr steed went to Mrs Peel's apartment although the fact that Mrs Peel is a spy and she's fencing could argue that they are trying to portray feminism within this scene because in the 60's there was hardly any woman's rights therefor The Avengers could be trying to show people woman do have rights. However Mrs Peel is in a very figure hugging outfit which is made out of leather which sexualises her and shows us how the 60's were very sex orientated. Throughout this clip you can see and feel a sexual chemistry between Mrs peel and Mr Steed by the way they were talking with sexual innuendos and how they were looking each other up and down. You can also see that the hair, makeup, fashion and furniture is very upper class British, the fashion Mr Steed was wearing was very upper class because he was wearing a Bowler hat with a waistcoat, posh trousers and shoes. Mrs Peel had her hair straight until the ends and then her hair flicked outwards at the ends which would've been a very upper class 60's hairstyle. As for the furniture in Mrs Peel's apartment it is very upper class British and extremely wealthy.


The sound within this extract is used a lot for example at the very start of the clip there was already non-diegetic sound. The next time sound was used was when Mr Steed was talking to Mrs Peel through the autocom and flirty non-diegetic music started playing suggesting that they were more than just friends. There was then a few diegetic sounds such as the doorbell and the eye opening with a high pitched sound. After this there was then non-diegetic music playing when he entered the apartment then the music goes up when Mr Steed  takes off his hat suggesting they're both excited that a piece of clothing is being taken off, then Mrs Peel takes off Mr Steed jacket then the non-diegetic sound goes back up suggesting the sexual tension. The last piece of non-diegetic sound is when Mr Steed taps Mrs Peel on the backside making a 'tap' sound.


The editing within the extract is that there is parrell editing happening right at the beginning.



Thursday, 6 December 2018

Homework 5- The Lego Movie

Look on the main movie poster. What are the genre conventions shown?
There are many different genre conventions within this poster including thriller, this genre is the most obvious because there is people running away from a villain and the colour pallet creates the look of a thriller film. You can also see friendship as they are all running away from something together.

Explain how the following elements on the poster appeal to the TARGET AUDIENCE:

  • Title- this would appeal to children because its about children
  • Tagline- this would appeal to many people because it gives an insight into what the film is going to be about
  • Main image (characters)- this would appeal to children as it shows the LEGO characters
  • Main image (setting)- this would appeal to a few target audiences because it is set in a city but the colour pallet is showing how there is a sense of evil within the story line.


Look at the main poster and the teaser posters. Analyse how they use STEREOTYPES to create representations that appeal to the target audience

  • In the main image its the stereotype of a thrilling kids film therefore it attracts the target audience 
  • In Emmet's poster the expression on his face will attract the target audience 


Homework 4- The lego movie

Give the four uses & gratification that Blulmer & Katz give for assessing media-

  • Diversion - escape from reality
  • Personal relationships - fulfill the need for companion 
  • Personal identities - finding out about ourselves 
  • Surveillance - finding out events going on
Analyse how the uses & gratifications of the Lego movie Video game is reflected in the cover-

In the poster it uses the Blulmer & Katz theory and this creates diversion because in the background of the poster there is a dominating figure which is the villain overlooking all the other characters and this creates an escape from reality because in real life there would not be a figure physically bigger and overlooking everyone. Another way diversity is created is by the fact there is Lego people walking around and that would not happen in real life. It also creates personal relationships because in the front of there poster there is friends standing near each other looking strong and working as a team therefore this creates personal relationships because you can see the different types of relationships within this poster. They create personal identities by the amount of different characters and personalities on this poster as well as mise-en-sence which contributes to the idea of finding yourself because through the poster alone you can get a feel for the different types of personalities.

Tuesday, 4 December 2018

The avengers case study

SEASON 4 EPISODE 1
THE TOWN OF NO RETURN
Characters-
  • Posh, rich etc
  • Nosey
  • Stereotypical British
  • Upper class British accent 
Props-






Sets-
  • In one of the first scenes they get onto an old fashioned train and have a tray with tea and cakes like a stereotypical British person
  • Old quaint town
Characters/dialog-

Tuesday, 20 November 2018

the avengers & 1960's

The 1960's:
Most famous bands-
.The beatles 
.The rolling stones
Most famous sports people-
.Muhammad Ali
.Wilt Chamberlain 
Political leaders-
.John F Kennedy 
.Martin Luther King
.Nelson Mandela 
Main 3 youth group fashions-
Science/technology developments-
.The contreceptive pill                                                                                                        
.Potential first moon landing
.Improved vaccines for many diseases
The avengers (1965)


  • ABC Television produced the avengers.
  • The target audience was 15+.
  • The first episode aired on the 7th January 1961
  • Viewer count 8 million viewers per week.
  • There was 6 seasons.
  • Theist episode aired 21st may 1969.
  • The budget for seasons 4 was 
The fourth series was different to the third due to a $2million deal with ABC. It was shot on film. What did this mean in terms of: locations, production values, editing, camerawork & sound?
More money made the TV series better because they could come out of the studio and go into other parts of the country, this means they could also get better equipment like cameras.

Who were the stars of series 4 episode 1: The town of no return? Name the actors, include images and background information on them e.g. age, gender, previous roles.

  • Patrick Macnee as John Steed- He was born on February 6th 1922 and he died June 25th 2015, he was born in London, England but died in California, USA. He was previously in The Avengers but as invisible Jones, a ministry agent, it was a voice only. Adaptation of the 1960s TV series Macnee had starred in.
  • Diana Rigg as Emma Peel- She was born on July 20th 1938, She was born in Yorkshire, England. She is best known for playing Emma Peel in the 1960s TV series The Avengers (1965–68), Countess Teresa di Vicenzo, wife of James Bond, in On Her Majesty's Secret Service (1969), and Olenna Tyrell in Game of Thrones (2013–17). She has also had an extensive career in theatre, including playing the title role in Medea, both in London and New York, for which she won the 1994 Tony Award for Best Actress in a Play. She was made a CBE in 1988 and a Dame in 1994 for services to drama.
  • Alex MacNaghtan as Mark Brandon- He was born on the 4th March 1920 and died 29th August 2002, She was born in Scotland and died in London, England. An experienced Old Vic, West End and Broadway actor, he became active in television and certain films between 1954 and 1999.
  • Patrick Newell as Jimmy Smallwood- He was born 27th March 1932 and died 22nd July 1988, he was born in Suffolk, England and died in Essex, England. He was known for Arthur Askey, in Arthur's Treasured Volumes (1960), then for Jimmy Edwards in Faces of Jim (BBC, 1962), with Ronnie Barker. He was originally cast as one of the inept recruits in the first of the Carry On films, 1958's Carry On Sergeant. His most notable role was as "Mother", the spymaster in The Avengers. He had previously appeared in two earlier Avengers episodes: "The Town of No Return" (Diana Rigg's debut) and, as a Minister of the Crown, in series five's "Something Nasty in the Nursery".
  • Terence Alexander as 'piggy' Warren- He was born on March 11th 1923 and died 28th May 2009, he was born in London, England and died in London, England. He was an English film and television actor, best known for his role as Charlie Hungerford in the British TV drama Bergerac.
  • Jeremy Burnham as Vicar, Jonathan Ainsbury- He was born 28th May 1931 in England, Burnham began in the late 1950s as an actor and appeared in many popular British TV series such as The Avengers, The Saint and Randall and Hopkirk (Deceased) in 1969.
  • Robert Brown as Saul- He was born 23rd July 1921 and died 11th November 2003, he was born in Dorset, England and died in Dorset, England. His first appearance was M in Octopussy in 1983. Appearing in the Bond films. 
  • Juliet Harmer as Jill Mason- She was born on May 11th 1943 in England. She appeared in Department S (1969–70), Randall and Hopkirk (Deceased) (1970), The Persuaders!(1971) (as a briefly recurring character named Prue), Bless This House (1971) and Jason King (1972), a "spin off" of Department S. Films included Quest for Love (1971), a science-fiction romance based on a story by John Wyndham, Home Before Midnight (1979), and Paris by Night (1988)
  • Walter Horsbrugh as school inspector

Serial vs Series


  • Serials and Series both contain the same characters each week.
  • a SERIAL has a narrative that continues from episode to episode (E.G. Luther, Game of Thrones, Peaky Blinders)
  • A SERIES contains the same characters throughout, but each episode is a different story. So, you can start watching series from any episode (E.G. CSI, Friends, Casualty)

Tuesday, 13 November 2018

serial TV drama

What is the difference between a TV drama and a soap Opera?
contains a series of real life situations which are exaggerated yet relatable, through the use of themes, settings, issues, and narrative. Intended to be more serious than humorous.

What is the difference between a TV drama and serial TV drama?
Serial TV drama is defined as any television drama that is organised into a series of episodes (as opposed to one-off dramas). Typically,  a series contains between 3-12 episodes. A serial has a continuing plot.

Sub-Genre task-
most popular:

  • Crime drama- e.g. sherlock 
  • Period drama- e.g. call the midwife
  • Teen drama- e.g. pretty little liars
  • Medical drama- e.g. casualty 
  • Science-Fiction drama- e.g. stranger things
  • Fantasy drama- e.g. american horror story 
  • Political drama- e.g. the crown

Friday, 9 November 2018

Television industries: ownership

Public service broadcasting-
  • In the UK the term 'public service broadcasting' refers to broadcasting which is intended for the public benefit rather than for purely commercial concerns.
  • In the UK the BBC is the main PSB channel
  • Lord Reith- first director of the BBC (1927-38) said "TV should not give people what they want, but what they ought to have"
BBC factfile-


- Number and names of TV channel
There are 10 BBC channels and they're BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament and BBC Alba.
- Mission, vision and values
The BBC's core mission is to inform, educate and entertain.
The BBC's vision is to promote public purposes 
The BBC's values are independent, impartial and honest.
- Most expensive programme to make
CBBC
- other platforms 
BBC reel, BBC Iplayer
- How else does it generate income?
selling it programmes to other broadcasting companies, selling audio tapes and CDs of its best radio programmes, videos and DVDs of its best television programmes, selling books based on programmes and magazines about science and natural history.

ITV factfile-

                                                     - Number and names of TV channels
There are 8 ITV channels and they're ITV, ITV2, ITV3, ITV4, ITVBe, CITV, ITV box office and ITV HD.
- Strategy
ITV is able to maximise the value of its programme brands across a range of revenue streams, making ITV a more balanced business and enabling it to drive value from different revenue models.
- Most expensive programme to make

THE DUOPOLY in the 1960's

-The era of two competing broadcasters, ITV and the BBC, is referred to by many as a "golden age" of broadcasting in the UK. The two institutions had full control over the programme as they produced them in-house.
Positive effects-
  • full control of all aspects from creation to editing
  • producer/institution as auteur (has personal creative vision which can be followed right through without external pressure)
  • competition between the organisations led them 

Tuesday, 6 November 2018

television: industries and audiences

Exam unit introduction:
Paper 1: section A
  • You will be given an unseen extract from a tv drama to watch go watch and analyse.
  • You will be asked THREE questions about the extract.
  • You could be asked about-
.How Media language has been used to create meaning
.How the INDUSTRY has influenced the meaning

Terminology
  • Publicly owned TV channel- 
  • Commercial TV channel- commercial broadcasting is also referred to as private broadcasting, this is privately owned corporate media, as opposed to state sponsorship.
  • Convergence- a strategy that the media properties owned by communications companies use.
  • Watershed- When it turns 9pm all the 'adult' programs come onto TV this happens to protect any children from things they shouldn't see
  • Segmented marketing- it is the divergence between a broad consumer 
  • Mainstream- the ideas and attitudes towards the mass audience.
  • Self-regulating- not regulated by outside bodies 
  • Franchise- when multiple people join together to produce something
  • Channel-surfing- quickly scanning through different TV channels or radio stations
  • PSB- an american public broadcaster and television program distributer 
  • TV license- you pay £147 to watch TV
  • Scheduling- a pattern of advertising timing
  • Conglomerate- a company that owns multiple companies 
1. When was TV introduced to the UK?

2. In 1965, how many channels were there in the UK and what were they?

3. When did ITV start? Why was it different?

4. Which UK channels have follow PSB remits?

5. Who regulates TV now?

6. Who regulated TV channels in 1960s?

7. List the differences between TV in the 60s and now

Tuesday, 30 October 2018

Homework 3- The Lego Movie

Why was the TV advertising campaign was so successful?
The TV advertising campaign was so successful because it reached out to many different target audiences because they made the adverts during ITV's Strictly come dancing into Lego which adults, children, teens and every other audience would've seen because Strictly Come Dancing is one of the biggest British TV shows therefore many families would've been watching this. As a result of this many parents would've rethought their decision to take their children to go see this film.

Explain what SYNERGY is in marketing
This is when two marketing companies create a project greater than a project they would've done individually.

Explain why a film company would want to release a video game to tie in with a film?
A film company would want to release a video game to go alongside a film because it attracts a new type of audience which would be older children and maybe even young teenagers who play video games because if they happen to play this game and be in the shoes of one of the characters and they enjoy the game they may want to go see the whole film. Another reason is that children will be able to play the game and be able to be in the shoes of one of the main characters from the film, this will enhance the vision of the film and make people want to go watch the film.

Monday, 15 October 2018

Homework 2- Lego Movie family target audiences


There are three sections of the Family Target Audience: kids who like Lego, parents of children and young cinema goers.

Explain how the Lego Movie appeals to each of them using the following areas:
- Characters
- Narrative
- Settings 
- Themes 

The characters appeal to the audience because they each have their own different personality's and traits not to mention how easy the characters make the story line easy to follow for the children.
They appeal to both children and adults because the Lego Movie is similar to the film the Matrix and this would be an attraction for adults.
The narrative is full of action. There are various different roles and each is individual and unique in which there are villain's and hero's. The main characters all meet throughout the film and there is the typical 'Hero/Villain' plot with the sidekicks and helpers.
The settings vary throughout the play. As you can see when Emmett was being a regular workman minding his own business and carrying on with his daily life, and ending with Emmett saving the world, which would be exciting specifically for younger children.
The general theme of the Lego Movie is action and comedy, the film goes in and out of real life, giving the impression of someone playing with the Lego or the film being a figure of a characters imagination.

What methods did they use to PROMOTE the Lego Movie and how did it target the different parts of the target audience? You should talk about the following methods:
- Poster Campaign
- TV Advertising
- Film Trailers
- Social Media
- Merchandise
The PR company used a lot of different promotion methods to promote the Lego movie. One of the main ones was Poster Campaigns, which was multiple posters of close ups of a main character. These would have been put in shops and busy business places where people could see them easily but also online. 
They also used TV Advertising, for example ITV aired a dedicated commercial break where all the adverts were made out of Lego these adverts were maily aimed at adults therefore it would've grabbed the adults attention as it was aired on ITV in the evening when families would gather together to watch things on the tv. 
Film trailers would've been another way of promoting the film. They would have been on YouTube, aired on tv commercial breaks and when people would be in the cinema watching another film. These would have been most effective as it gives you a teaser of the film itself to give viewers a general idea of what the film is about, and put in the best parts of the film, without spoiling anything. 
Social media posts are all generally aimed at adults because social media is only really used by older children (teens) and adults. 
Merchandise would have appeared in stores, children would have seen it and grabbed their attention, bringing the Lego Movie to home and it becoming a household name. 

Friday, 29 June 2018

lego media mock DIRT

8)Explain at least two uses and gratifications of video games using Blumer and Katz's theory. Refer to the lego movie video game to support your answer.

The Blumer and Katz's theory says how information about the films characters are entertainment because they are an escape from the real world by getting drawn into the film and creating emotional attachments with these characters throughout the movie. The narrative is the way events are put together, this pulls the story together to create a movie and storyline this can make the audience feel a part of the story and a part of the characters. The genre of the lego movie is quiet clearly a child's film.

9)Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience.
In your answer you must also refer to relevant media contexts.

the colour pallets throughout the posters are light and bright to appeal to the target audience whereas in the villains posters they aren't as bright and light but they are not extremely dark either.

Tuesday, 26 June 2018

summer 2018 mock dirt (music)

2)Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you  have studied to support your answer.

The two music videos i studied were Beyonce- 'If I Were A Boy' and Bruno Mars- 'Uptown Funk'. In if i were a boy the music video uses mise-en-scene to go along with the song because the song is a song about gender issues and the beat isn't upbeat so the mies-en-scene was all neutral/dark and monochrome colours whereas in Uptown Funk the music video is an upbeat song so the mies-en-scene has bright colours for the outfits to fit within the songs lyrics and beats.

4)Refer to extract 1 in the insert. Analyse the representation of musicians in extract 1. Which is from MOJO magazine.

In the extract the colour pallet is monochrome and the clothing is all dark colours to represent and attracts the target audience because the target audience is mature and and more into that genre than any other genre of music.

5)Refer to Extracts 1 and 2 in the insert.
How far is media language used differently in Extracts 1 and 2 to reflex genre conventions?
In your answer you must:

  • Analyse examples of how media language is used similarly and differently in extracts 1 and 2, which are from we love pop and MOJO magazines 
  • Make judgements and reach conclusions about whether there are more similarities due to genre conventions than differences in the extract 
teenage girls can relate to the we love pop

regulators

who regulates-

  1. Radio - Ofcom
  2. Television - Ofcom 
  3. Computer games - Video standard council rating board 
  4. Films-BBFC (British board of classification)