lego marketing revision

Blumer and Katz uses and gratification theory-

• Entertainment 
• Information 
• Social interaction 
• Personal Identity 

Marketing-

• Posters
• Whole advert break on itv during strictly come dancing made out of lego 
• Mc Donalds happy meals
• Lego play sets
• Video game
• Social media
• Radio 

Intertextuality-

• Kids
• Matrix 
• Superheros 
• Starbucks
• Taco Bell 
• Sci-fi
• Hollywood/Western glow
• Harry Potter
• Shakespeare

Lego TV advertising-

• Lego & Warner brothers teamed up with ITV
• 7.27pm Sunday 9th February 2014 on ITV during strictly come dancing, 5 days before the movie launched- ITV broadcasted a world first, an AD break made entirely of lego. 
• British Heart Foundation
• Confused.com
• BT broadband
• Premier inn
• Lego movie trailer

Why does the AD break appeal to different target audiences-

Lego and Warner Brothers teamed up with ITV to create an AD break, they broadcasted this AD break at 7.27pm on Sunday 9th February 2014 this AD was entirely made of lego.

Lego video game

Simultaneous releases-

• Profit maximised- the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it
• Familiarity- the brand and plot and characters are already known; recognition of the fact we liked the film so may enjoy a game based on it. 

Lego Movie: poster campaign

Analysis recap-

• Denotation- describe what you see
• Connotation- what it links to, for example, the connotation of red is blood, phone box, fire engine, apple

Game and movie cover-

Denotation-

• Medium low angle shot
• Sci-fi action
• Dark colours
• Detail
• Superheros 

Connotations-

• Camera shot- superior male figure
• Sci-fi- Male dominantly 
• Dark colours- deep/dark game