Diegetic and non dietetic sound is used in the song 'uptown funk' by Mark Ronson ft. Bruno Mars is used to attract the target audience (Female and males, 15-24+ year olds, mixed race, straight) in a number of ways.
The lyrics 'them hood girls, them good girls, straight masterpieces' is an example of Laura Mulveys theory and within her theory she says women in the media are seen as 'erotic objects of desire for males on screen and in the audience.' this is seen throughout this music video and song quite a lot. The word 'masterpieces' suggests that the women are perfect and stunning. The diegetic and non-diegetic sound is proven of this theory as the lyrics are sexualising women.
The lyrics 'get chucks on with saint laurent gotta kiss myself I'm so pretty' is an example of Mackillons theory and his theory suggests 'males are now shown as sexual objects of desire who are more concerned with image' this is proven in these lyrics and in the music video as well as the media. the quote 'get chucks on with saint laurent' is showing how males should have designer clothing to improve their image and how males are supposedly meant to have money and have a presentable image in todays society.
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