the lego movie-promotion

1. Each week in January 2014, a new character poster was released 
2. Lego stores scheduled linked events
3. Free accessory packs were available in stores after building creative models in stores
4. Video game released 4th February 
5. On 7th February Mcdonalds released collectible 3D cups with happy meals.
6. A website enabled fans to make lego versions of themselves.