This is when the production has the ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all of the profit.
Intertextuality-
The term intertextuality refers to the process of creating references to any kind of media text via another media text.
Denotation-
denotation is the first level of analysis: What the audience can visually see on a page
Connotation-
refers to the wide array of positive and negative associations that most words naturally carry with them
5 video games released recently-
Extinction- Xbox one
God of war- PS4
Gal*Gun2- PS4
Owlboy- Xbox one
Rouge aces- PS4
Why do companies often release the in video games alongside the films?
Audiences could get excited about the film and would love to be playing a game about the film and actually play as a character. It gives people a sense of control over what happens to the character and storyline.
Simultaneous release-
Profit maximised- the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it.
Familiarity- the brand and plot and characters are already known: recognition of the fact we liked the film so may enjoy a game based on it.
Extends the pleasure of the film- a chance to continue to 'be a part' of the film that we enjoyed. chance to play the roles in the roles we say in the film.
The games promotes the film, the film the game- efficient use of marketing of both products and increases potential audience as fans 'crossover' between the two platforms. Think of how the theme of the bond films 'piggy backs' on the promotion of the film and vice versa.
The lego movie is associated with the Blumer and Katz theory-
1.Entertainment: offers distraction from the world
2.Personal identity: helps us consider who we are; what ideas and values we identify with
3.Relationships: we find things we can share and discuss with others
4.Information: new information we want to know or take pleasure in knowing.
The essay-
Q.How is the lego movie game used to promote the Lego movie to the target audience?
The Lego movie game was used to promote the Lego movie to the target audience because many people who watched the Lego movie was of the younger generation which
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