Why was the TV advertising campaign was so successful?
The TV advertising campaign was so successful because it reached out to many different target audiences because they made the adverts during ITV's Strictly come dancing into Lego which adults, children, teens and every other audience would've seen because Strictly Come Dancing is one of the biggest British TV shows therefore many families would've been watching this. As a result of this many parents would've rethought their decision to take their children to go see this film.
Explain what SYNERGY is in marketing
This is when two marketing companies create a project greater than a project they would've done individually.
Explain why a film company would want to release a video game to tie in with a film?
A film company would want to release a video game to go alongside a film because it attracts a new type of audience which would be older children and maybe even young teenagers who play video games because if they happen to play this game and be in the shoes of one of the characters and they enjoy the game they may want to go see the whole film. Another reason is that children will be able to play the game and be able to be in the shoes of one of the main characters from the film, this will enhance the vision of the film and make people want to go watch the film.
You need to show a more detailed understanding of the adverts and the audience appeal - discuss the adverts in turn and explain how they will appeal to different people in the target audience.
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