Homework 4- The lego movie

Give the four uses & gratification that Blulmer & Katz give for assessing media-

• Diversion - escape from reality
• Personal relationships - fulfill the need for companion 
• Personal identities - finding out about ourselves 
• Surveillance - finding out events going on

Analyse how the uses & gratifications of the Lego movie Video game is reflected in the cover-

In the poster it uses the Blulmer & Katz theory and this creates diversion because in the background of the poster there is a dominating figure which is the villain overlooking all the other characters and this creates an escape from reality because in real life there would not be a figure physically bigger and overlooking everyone. Another way diversity is created is by the fact there is Lego people walking around and that would not happen in real life. It also creates personal relationships because in the front of there poster there is friends standing near each other looking strong and working as a team therefore this creates personal relationships because you can see the different types of relationships within this poster. They create personal identities by the amount of different characters and personalities on this poster as well as mise-en-sence which contributes to the idea of finding yourself because through the poster alone you can get a feel for the different types of personalities.