Homework week 6- The Lego Movie

Explain how an effective media campaign would exploit a variety of media platforms.
An effective media campaign would exploit media platforms such as ads on social media platforms like Facebook, instagram, snapchat, twitter and more social media platforms. An
example The Lego Movie exploited and took advantage of TV adverts, they did this in one of the ad breaks during ITV's 'Strictly Come Dancing' which is one of Britain's biggest TV shows and during this ad break they turned all the adverts into Lego which was exploiting one of the biggest media platforms. Another way is putting ads onto Google platforms such as YouTube, Google mail and the Google internet.